Campus Info

Syllabus – Business Plans for New Ventures

Business Plan and launching a startup

The basics of setting up a Business Plan and launching a startup are the topics.


This course is of special interest for students interested in starting up their own business idea or interested in learning in a hands-on approach about the most important ingredients of venturing. The course brings together prospective founders that provide the business idea with business students that provide consulting to the prospective founders in an interactive course. The professors take the role of facilitators of the process of writing a business plan and preparing and delivering a pitch.

This course is eligible for M.Sc. students within the modules B413 Empirical Banking or in B463 Strategy&Information. Further information can be found on campus:"


Course architecture

18.04. full day: Kickoff

All relevant stakeholders will introduce themselves and the prospective founders will present the business idea followed by short Q&A with the business students. The session will feature a short presentation on the relevance of business plans.


25.04. 14-18: Presenting Your Idea (Prof. Riepe)

Entrepreneurs are always “selling” their ideas to potential employees, customers, partners and investors. How do you position and present your ideas in the best light? Part of this class will be an interactive session with students and others who are in the process of developing a business plan.


16.05. 14-18: Marketing and Sales (Prof. Veer)

Many entrepreneurs, especially technology based entrepreneurs, are accused of being too much in love with their technology or concept. They rationalize that if they develop a better mousetrap then the product will sell itself. However, a good technology or product idea is a necessary but not a sufficient condition to establishing and growing a successful business venture. Who will buy the product? How will you reach buyers? How much will they pay?

If you have an idea for a product or service, how do you determine whether there is a market for it? How do you develop a marketing strategy? How do you turn your idea and market research into sales? What do you need to do to convince potential investors that there is a market and that your idea is viable? If you don't have a specific product or service idea but you see a potential need, how do you turn the need into a product or service?

This session will discuss these issues and provide guidance on how to approach the marketing section of your business plan.


30.05. 14-18: Business Models (Prof. Veer)

You have identified a market. Now you need to address the most important question “How Do I Make Money”? This session will discuss Business Models. What are some common business models and when are they most appropriately used?


06.06. 14-18: Financial Projections (Prof. Riepe)

Armed with an understanding of the market for your products how do you figure out what financial resources you will need to bring a product to that market? This portion of the program will introduce some financial projection techniques based on actual business experience.


20.06. 14-18: Financing and Cash Flow (Prof. Riepe)

You have identified the product / service and the market. You have settled on a business model and have done your financial projections. How will you finance the plan?

This session will cover: Bootstrapping the early stages. Funding from the 3 F's – Friends, Family and Fools. Angels – who are they and what are they looking for? Private placements. Customer financing, including crowdfunding. Consulting – getting someone else to pay for the development, provide a beta site and endorse your idea. Venture capital. Bank financing.

You will learn about the institutional constraints and needs of various funding sources. As a result you will be in a better position to determine if, when and how to approach these sources for financing.


27.06. 14-18: Legal Issues and IP (Prof. Veer)

Identifying and dealing with legal issues in the Business Plan. Securities laws and the Business Plan – How to avoid Going to Jail without passing Go and without Collecting $200. This session will cover different types of company but also Intellectual Property Law – Patents, Copy rights, Trademarks and Trade secrets.


04.07. full day: Final Presentations

The students’ groups will do their final presentation today. The pitch will be done both in English and in German.


This course will be taught in English but we require all students to be fluent in German as the business plan will be predominantly written in German.

Students have to apply to this course by March 31st on the ILIAS Platform with a short CV and transcript of records. The professors will organize the students in groups and match them with one prospective founder per group.